Commerce / Economy / Events / Legacy

World Cup Watching

Impact

Professor Simon Chadwick

Posted: May 24, 2018

A SHORT GUIDE TO FOLLOWING – IMPACT

WHAT IT IS

Impact is: “Irrespective of the time of production and space, [impact] is all planned and unplanned, positive and negative, tangible and intangible structures created for and by a sport event that remain longer than the event itself.” (Adapted from Preuss, 2007)

WHY IT IS IMPORTANT

There has been much speculation about this year’s World Cup, not least whether a boycott of the tournament will weaken Vladimir Putin’s position as Russian president or weaken it. Furthermore, following the annexation of Crimea just twenty days after the end of the 2014 Winter Olympics in Sochi, some have speculated that Putin may sanction similar such action after this summer’s event. However, the impact of Russia 2018 will not just be political; the World Cup is a huge economic and commercial proposition, though how this will play-out when the host remains subject to international sanctions remains to be seen. This summer, impact will be a hot topic: 1) because Russia is a contentious host nation, where the impact may be more overtly political than anything else; 2) because FIFA has been focused on establishing and growing revenue streams, particularly from new sponsorship deals, but also from other commercial relationships.

SOME QUESTIONS TO ASK

How much will this summer’s World Cup be worth – overall, economically, financially, socially, politically? Tangibly, intangibly?

What could be the benefits for Russia of hosting the tournament, and what could be the costs?

What impact will the tournament have, both for Russia and for the rest of the World?

SOMETHING TO READ

A Cup Half Full: The Social Impact of the World Cup https://www.huffingtonpost.com/santiago-halty/a-cup-half-full-the-socia_b_6480932.html

Hard Evidence: what is the World Cup worth? https://theconversation.com/hard-evidence-what-is-the-world-cup-worth-27401

How the World Cup became a political football as Qatar crisis fuels calls for change of venue http://www.scmp.com/sport/soccer/article/2098450/how-world-cup-became-political-football-qatar-crisis-fuels-calls-change

SOMETHING TO WATCH

FIFA Is Giving Brazil $100 Million After The Country Spent $15 Billion On The World Cup http://uk.businessinsider.com/fifa-is-giving-100-million-to-brazil-after-the-country-spent-15-billion-on-the-world-cup-2015-1?r=US&IR=T

Mixed Opinions About World Cup Impact on Brazilian Economy https://www.voanews.com/a/mixed-opinions-world-cup-impact-on-brazilian-economy/1948184.html

 

 

 

About Professor Simon Chadwick

Simon is Professor of Sports Enterprise at Salford University in Manchester (UK), where he is also a Co-Director of the Centre for Sports Business. He is also a Founding Co-Director of the China Soccer Observatory and a Senior Fellow of the China Policy Institute at the University of Nottingham (UK). He has worked in football across the world, for various organisations including companies, federations, and governments. He tweets via @Prof_Chadwick